
At ASAHI MOTORS, we make it easy and stress-free even if it’s your first time buying a car in Japan.
We offer full English support, help with all paperwork, vehicle inspections, and even insurance procedures.
Let us take care of everything so you can drive with confidence!
Why Choose ASAHI MOTORS

Proven Experience Supporting Foreign Customers
We’ve helped hundreds of international residents buy cars in Japan.
From first-time buyers to long-term expats, we offer full English support and personalized service to make the process smooth and worry-free.
Full Support for Documents and Procedures
Japanese car ownership requires documents like seal registration, parking permits, and vehicle registration — all in Japanese.
At ASAHI, we handle everything for you, with clear English guidance and document support.


Find the Perfect Car Through Dealer Auctions
We search nationwide dealer-only auctions to find the exact car you’re looking for.
Our experienced team inspects and selects vehicles that match your needs and budget.
One-Stop Service: Inspection, Maintenance, Insurance, and Registration
All vehicles are professionally inspected and maintained before delivery at our partner service centers.
We also arrange liability insurance, optional coverage, and registration — all in one place.


Flexible Leasing Options Available
If you’re unsure about purchasing, we also offer long-term leases starting from 18 months.
This gives you more flexibility to match your budget and lifestyle.
Two Ways to Buy a Car with ASAHI MOTORS
1.Choose from Our In-Stock Vehicles
We always have around 10 used cars available at our location.
If you find a vehicle you like, you can start the purchase process right away.
Contact us anytime to check our latest inventory.
2.Order Through Dealer Auctions
Tell us your desired make, model, year, mileage, grade, and options.
Based on your budget, we will search for the perfect car through nationwide dealer-only auctions.
How the Auction Purchase Process Works
- STEP1Consultation
We discuss your preferences, including vehicle type, year, mileage, features, and budget.
- STEP2Deposit
A deposit of around 10% of the estimated vehicle price (minimum ¥100,000) is required before bidding.
- STEP3Auction Bidding
ASAHI will bid on your behalf at a trusted dealer-only auction to secure the ideal car.
- STEP4Document Preparation
Once the car is secured, we assist you with all necessary paperwork, including registration forms and permits.
- STEP5Final Payment & Delivery
After receiving the remaining balance, we complete the registration and deliver the car to you.
Full Support Before Delivery — Inspection, Insurance, and Registration
Leasing Option Available (From 18 Months)
If you’re interested in a vehicle but prefer not to buy, we also offer flexible leasing plans starting from 18 months.
Simply mention that you’re interested in leasing when filling out the contact form.
Frequently Asked Questions (FAQ)
- QCan I communicate in English?
- A
Yes, at ASAHI we provide full support in English via email or WhatsApp messages.
We will guide you through all documents and procedures clearly in English.
Please note: We do not offer English support over the phone.
To avoid any misunderstandings, we recommend written communication so that a clear record is kept.
- QI’m not confident about preparing documents. Will I need to handle that myself?
- A
Yes, you will need to provide a few personal documents such as a seal registration certificate or residence certificate.
However, ASAHI will guide you step by step — including where to get them and how.
For non-Japanese customers, we also provide translation support and help filling out forms.
- QWhat happens if the car I want isn’t found at the auction?
- A
If we’re unable to secure a vehicle that matches your request, your deposit will be refunded.
However, once a car has been successfully purchased at auction, the deposit is non-refundable.
- QCan I pay in installments or take out a loan?
- A
At this time, we only accept full payment.
You can pay by bank transfer or credit card (via Square).
Leasing options are also available — feel free to ask for more details.
- QCan ASAHI handle the insurance process too?
- A
Yes. We take care of both mandatory liability insurance (Jibaiseki) and can assist with optional insurance as well.
We’ll introduce you to English-friendly providers and help you find a plan that fits your needs and budget.
- QI’m considering leasing instead of buying — is that possible?
- A
Absolutely. Most ASAHI vehicles are available for lease contracts starting from 18 months.
If you’re interested in leasing, just let us know when requesting a quote.